MK 453 Marketing Research

Business Insights: Essentials combines all of the content formerly found in Business & Company Resource Center with a new interface designed around the research goals and workflows of your diverse business research community. Easily find information on companies, industries and more in the context of timely news, statistical data, and in-depth reports.

Provides full text coverage of a wide range of business journals, including over 1100 peer-reviewed journals. The BSI interface has the same rich content but displays different publication types near the top.

Statista provides statistical data on many topics including media, business, politics, society, technology and education. Sources include market reports, trade publications, scientific journals, and government databases. Charts can be downloaded in PNG, PowerPoint, Excel or PDF formats or embedded in web pages and can be great in papers or presentations. Data can be accessed by searching or browsing by industry, topic, country, digital market or infographic.