LibGuides: FCS 285 Fashion Forecasting: Marketing

Marketing databases and e-resources

Business Source Complete This link opens in a new window
Full text coverage of a wide range of business journals, including over 1,100 peer-reviewed journals.
Academic Search Premier This link opens in a new window
A multi-disciplinary resource that includes full-text articles from several thousand journals, in virtually every area of academic study.

Possible search terms include your theme AND keywords such as...

American Marketing Association: "What Is Marketing?"
A succinct intro to marketing concepts by the AMA
Free Marketing Textbooks (Open Textbook Library)
Need more in-depth info on marketing? Access one of these freely available textbooks
Free Marketing Textbooks (BC Campus)
Additional free textbook options

Statista This link opens in a new window
Statista provides statistical data on many topics including media, business, politics, society, technology and education. Sources include market reports, trade publications, scientific journals, and government databases. Charts can be downloaded in PNG, PowerPoint, Excel or PDF formats or embedded in web pages and can be great in papers or presentations. Data can be accessed by searching or browsing by industry, topic, country, digital market or infographic.

US Census Data
Census data provides vital demographic information for marketers
Annual Retail Trade Survey
Statistics on sales, expenses, and other items for the retail sector
Annual Wholesale Trade Survey
Statistics on wholesale sales, inventories, operational expenses and purchases
Think with Google
An interactive tool that provides insight into Google searches associated with retail categories (and their locations)