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FCS 285 Fashion Forecasting

Marketing databases and e-resources

Business Source Premier

Full text coverage of a wide range of business journals, including over 1,100 peer-reviewed journals.
Academic Search Premier
A multi-disciplinary resource that includes full-text articles from several thousand journals, in virtually every area of academic study.

Possible search terms include your theme AND keywords such as...

marketing
marketing management
sales
customer service
advertising campaigns
marketing research
merchandising

retailing
public customer relations
consumer behavior
consumer needs
consumer demographics
inventory management control
electronic commerce

American Marketing Association: "What Is Marketing?"
A succinct intro to marketing concepts by the AMA
Free Marketing Textbooks (Open Textbook Library)
Need more in-depth info on marketing? Access one of these freely available textbooks
Free Marketing Textbooks (BC Open Collection)
Additional free textbook options

Statistics (demographics, sales, demand)

US Census Data
Census data provides vital demographic information for marketers
Annual Retail Trade Survey
Statistics on sales, expenses, and other items for the retail sector
Annual Wholesale Trade Survey
Statistics on wholesale sales, inventories, operational expenses and purchases
Think with Google
An interactive tool that provides insight into Google searches associated with retail categories (and their locations)

Last Updated: Sep 2, 2025 2:51 PM
URL: https://library.montevallo.edu/fcs285
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Subjects: Family and Consumer Science